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Investing In Hemp-Derived THC Companies

  • Writer: Alan Brochstein, CFA
    Alan Brochstein, CFA
  • Jul 7
  • 3 min read

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I am a cannabis guy (I like the products and believe it should be legal), and I am a stock guy (420 Investor, New Cannabis Ventures). This blog that I created very recently has a goal: educating cannabis consumers about good products and good retailers. What about investing in these?


Hey, maybe you can find a good hemp grower, hemp product producer or hemp retailer in which you can invest. Maybe you can use this blog to learn about the industry and to identify good potential investments. What you cannot do, though, is count on me to weigh in here.


Why I Will Not Assess Investments Here


This is not my blog for investments. It is to help people better understand the cannabis industry, which is confusing. Also, most of the hemp-related companies are private, and I can't weigh in on them due to my lack of experience and lack of available information.


Where I Do Assess Cannabis Investments


As I said, you can't count on me to share my views of investments here, but I do discuss them at 420 Investor, New Cannabis Ventures and even my personal blog. Again, I never weigh in on private company investments, but I have discussed the public ones in each of these places.


At New Cannabis Ventures, I have written a lot in the weekly newsletter that is published each and every Thursday. Last week, I wrote about this blog. The week before, I highlighted the veto of the legislation that was going to make THC from Hemp illegal in Texas. The first piece that I wrote was in August 2024, where I discussed the opportunity and threat from hemp to the state-regulated cannabis providers. You can read a lot more at NCV.


On my personal blog, there is a whole section of articles related to cannabis stocks. I did post an article there about this blog too.


What I Think of Public Companies Involved with Hemp


I am not trying to pitch 420 Investor, but each month I publish a newsletter. During the month ahead of publication, I write and share three feature articles. This weekend, I shared the first for the upcoming August edition:


Focus List Names In Hemp Products


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So, don't count on me to discuss investing in hemp-related companies here, not even the stocks. I have shared some places that are free where I do weigh in on the publicly-traded ones. As the piece I just shared with my 420 Investor subscribers reveals, I am not yet confident that any of the three publicly-traded MSOs that are in hemp are going to help themselves much, but I do like that they are trying. I will conclude by sharing what I wrote about them at 420 Investor:


U.S. Companies

There seems to be a war between hemp-based cannabinoid product makers and sellers and the state-regulated cannabis operators. At New Cannabis Ventures, I first pointed to the opportunity or threat from hemp in late August 2024. Shortly thereafter, the three largest MSOs entered the hemp space. They are the only ones so far, though some do talk about it. Being federally legal and not forcing 280E taxation do open the door! Here are the three large MSOs that have walked through (in alphabetical order):

Curaleaf (CURLF) makes THC gummies and drinks under the Select brand. They do sell them online from their website for The Hemp Company. Total Wine carries their beverages too. In April, they announced the conversion of one of the Curaleaf Florida dispensaries into The Hemp Company by Curaleaf, located in West Palm Beach. The company had operated a hemp cultivation company in Kentucky from 2018 but closed it in late 2023. In early 2024, it reembraced the hemp market and introduced The Hemp Co. Curaleaf does not give any financial breakdown of its hemp operations.

Green Thumb Industries (GTBIF)) owns Incredibles brand and licensed it into the market to hemp-derived manufacturer Urb in 2024. Urb is own by LFTD Partners (LIFD). More recently, GTI partnered with Agrify (AGFY), which it controls through investments it has made. Ben Kovler is the Chairman of the Board and interim CEO of AGFY, which bought a THC beverage company, the maker of Señorita. Their RISE at the Salt Shed in Chicago sells Delta 9 THC products. GTI does not provide any financial breakdown of its hemp operations.

Trulieve (TCNNF) announced in February a premium THC beverage, Onward. This product is sold directly online as well as in ABC Fine Wine and Total Wine in Florida. Again, there is no financial disclosure for this one either.


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